Product Marketing Manager (Platform)

Join Alchemy, a leading platform in the blockchain space, as a Product Marketing Manager. In this high-impact role, you will launch targeted campaigns, own the platform positioning, and manage always-on content. You will work closely with cross-functional teams and have the opportunity for career growth. Benefits include health insurance, flexible time off, and a 401k plan.

Genuine enthusiasm for AI and how it's changing marketing and the developer tools landscape

Bias for speed and pragmatism: you default to "how do I get this out the door as fast and sharply as possible," not "how do I make this perfect."

Strong cross-functional operator: Product and Engineering partners trust you and want to work with you again

Experience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform candidates sign up for and self-manage. This is a hard requirement

Responsibilities

• Lancer des campagnes ciblées pour les lancements de produits et les nouvelles verticales/segments, en possédant la stratégie, les tactiques et la gestion de projet.
• Posséder et faire évoluer le positionnement de la plateforme d'Alchemy, en reliant chaque campagne à Alchemy en tant que leader de la frontière.
• Gérer un pilier du contenu toujours actif d'Alchemy, en comblant le vide avec un travail de milieu et de bas de l'entonnoir.
• A track record of owning a campaign end to end: you can walk through, in detail, how you align stakeholders, launch, measure, and report on a campaign from a template through to results
• Creative instincts: you notice good brand and campaign work in the wild, and you bring visual or conceptual ideas that make a technical launch land

Requirements

• Experience leading a large, high-visibility project end to end, e.g., a website overhaul, a rebrand, or a sales enablement overhaul
• Genuine curiosity and a love of learning: going deep on a single product area and wide across an entire platform both excite you
• Experience marketing to enterprise customers, especially financial services

Experience as a software engineer prior to marketing

• Breadth of experience marketing to developers across crypto/Web3 verticals
• Leadership or management experience, or a clear interest in growing into it

Pay

USD 160,000 - 200,000