Growth Marketing Lead

Join Alchemy, a leading blockchain infrastructure provider, as the Growth Marketing Lead. In this role, you will own full-funnel visibility for Alchemy's growth motion, set the channel investment strategy, and continuously re-rank channel ROI. You will also evaluate and evolve the existing tool stack and agencies, identify and test new channels, and build and lead a team over time. This position offers a range of benefits, including health insurance, flexible time off, and a 401k plan.

Définir la stratégie d'investissement dans les canaux chaque semestre, en décidant où vont les dollars et les efforts marketing, et en défendant cette décision avec des données.

About Alchemy

• Assumer la responsabilité de la visibilité complète de l'entonnoir de croissance d'Alchemy, de l'inscription en libre-service à l'écoulement des ventes d'entreprise.
• Familiarity with AI-powered or AI-assisted growth initiatives

Responsibilities

• Évaluer et réévaluer en continu le retour sur investissement des canaux, en identifiant la zone à plus haut rendement à chaque cycle et en réaffectant les ressources en conséquence.
• Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting
• Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence

Requirements

• Ability to be in office in SF or NYC 3x a week
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook
• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace
• Startup experience building a growth function from 0 to 1, standing up measurement and channel testing where little existed, not just optimizing an established program
• Experience marketing an API-first or infrastructure product

Preferred

• Has built and led a team, or is ready to hire and manage one as the highest-ROI areas justify dedicated headcount

Pay

USD 180,000 - 220,000

Benefits

• Experience in crypto/Web3 or blockchain infrastructure marketing