Marketing Operations Lead (Insights & Data)

Join our team as a Marketing Operations Lead, where you will be responsible for delivering insights and data to optimize live campaigns and support the operationalization of dashboards and tools across marketing. You will gather, validate, and organize performance data for Marketing Business Reviews and planning cycles, and drive the progress of data pipeline requests and dashboard updates. Additionally, you will assist in maintaining reporting components that connect the marketing lifecycle and help develop scalable templates for forecasting and predictive analysis.

Responsibilities

• Lead the delivery of dashboards and insights for marketing teams, translating complex performance data into actionable insights.
• Support the operationalisation of dashboards and tools across marketing, creating documentation and training materials to help marketers build independent self-service habits.
• Drive the progress of data pipeline requests, dashboard updates, and tracking fixes with GTM Tech and central Data teams to ensure delivery of requirements.

Requirements

• Minimum of 2-4 years of experience within Marketing Analytics, Marketing Operations, or a similar data-focused business enablement role
• Proven proficiency with modern MarTech/CRM data environments (such as Salesforce, including leads, contacts, campaigns, and funnel concepts)
• Highly analytical, with the ability to translate complex data into insights, decisions, and stories that inspire action
• Comfortable working with visualisation tools (e.g., Tableau, Looker) and pulling/manipulating data via SQL or advanced Google Sheets
• Desirable: Familiar with marketing attribution concepts or campaign tagging frameworks (UTMs)
• Strong communicator, able to clarify technical concepts for non-technical users and document clear business needs for engineers

Preferred

• Desirable: Experience working in an agile or sprint-based team structure