jobapplier

Demand Generation & Marketing Operations Lead

FlowX.AI

Skills

Required

  • demand generation
  • SaaS / AI / enterprise software
  • planning
  • conversion flows
  • A/B testing
  • funnel performance

Preferred

  • generation
  • logistics
  • AI agents / APIs / automation
  • improve marketing workflows
  • GTM

as a Demand Generation & Marketing Operations Lead. In this hands-on role, you will shape and execute go-to-market and demand generation strategies, manage multi-channel campaigns, and optimize performance based on data. You will also partner closely with sales to improve lead quality and pipeline generation. The ideal candidate has 5+ years of B2B demand generation experience, strong analytical skills, and a proven track record of generating qualified pipeline.

Responsibilities

  • Shape and execute go-to-market (GTM) and demand generation strategies across priority industries, focusing on logistics.
  • Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events, and manage HubSpot end-to-end.
  • Turn customer stories, product launches, and market insights into compelling content that creates demand, and own field marketing initiatives.
  • Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation

Requirements

  • 5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software
  • Proven track record of generating qualified pipeline through digital and field marketing
  • Active daily use of AI tools across research, writing, campaign planning, and analysis
  • Strong ownership, organization, and ability to operate across both strategy and execution
  • Ability to translate complex technical products into clear, engaging stories for enterprise audiences
  • Experience building nurture programs, segmentation, conversion flows, and A/B testing
  • Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes
  • Experience with product marketing, positioning, launches, or sales enablement

Preferred

Experience in logistics or marketing to logistics organizations

  • Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries
  • Experience using AI agents, APIs, or automation to improve marketing workflows
  • Experience with webinars, SEO, GEO/AIO, or industry influencer programs

Pay

USD 150,000 - 200,000