Associate Director of B2B Strategy

Wpromote as the Associate Director of B2B Media Strategy, where you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You will shape integrated go-to-market strategies, optimize media mix, audience segmentation, creative alignment, and measurement, and ensure sales and marketing alignment. This role requires strong analytical skills, deep working knowledge of CRM systems and marketing automation platforms, and experience in planning, activating, and optimizing multi-channel B2B media campaigns.

About Wpromote

Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems

Responsibilities

• Enjoy benefits such as half-day Fridays, multiple medical plans, 401(k) with company matching, unlimited PTO, and more.
• Lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes, shaping integrated go-to-market strategies that connect media, operations, and revenue alignment.
• Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech, while applying proven frameworks to design scalable solutions.
• Collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations to ensure alignment and drive results.
• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting
• Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)
• Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps
• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams

Requirements

Practitioner-level working knowledge of

• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations
• Tagging & tracking: Google Tag Manager (GTM) or equivalent

SEO/content tools: SEMrush, Ahrefs, or equivalent

• Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies
• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)
• Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn)

Experience in B2B SEO and content syndication strategy

• PR and earned media strategy experience within a B2B context
• This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets

Preferred

• Analytics tools: GA4, Adobe Analytics
• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce)

Pay

USD 110,000 - 135,000