Senior Context Planner
UnitedMasters
- Brooklyn, United States
- Senior Level
- Posted
Join Translation as a Senior Context Planner, where you'll lead integrated communications and go-to-market planning. You'll define the role of messaging, channels, moments, and partners, and translate cultural insights into actionable strategies. This hybrid role requires strong collaboration skills, cultural fluency, and a keen understanding of audience behavior. Enjoy comprehensive health benefits, flexible time off, and a supportive work environment.
- Lead integrated communications and go-to-market planning, turning brand strategy and creative ideas into audience participation.
- Translate cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments, and partners.
- Build trust through clear and persuasive presentations, collaborating across departments including strategy, creative, business leadership, and production.
- Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients
- Sharp information design and visual taste: build strong decks, shape a clear story and make complex ideas simple and actionable
- Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift
- Resourceful in research, curious about new platforms and media opportunities, and committed to refining the work
- Cultural fluency across sports, music, entertainment and pop culture, including their intersections with creators, fandom, fashion, gaming and internet behavior
- A social-first thinker with a strong creative eye for how ideas work in-feed and an instinct for emerging behaviors and formats
- Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations
- Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography
- Exercise the ability to quickly and effectively adapt to changing needs and expectations
- Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work
- Possess excellent time management, organization and prioritization skills
- Minimum 4-7 years experience in a strategic position in an agency or brand environment
- Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred)
- 4-year college degree in Marketing, Advertising or Business preferred
USD 93,000 - 110,000
