Senior Lifecycle Marketing Manager

Join our Growth Marketing team as a Senior Lifecycle Marketing Manager. In this role, you will be responsible for developing and executing strategies to deepen subscriber engagement, improve retention, and grow customer lifetime value.

Responsibilities

• You will analyze customer behavior and business priorities to make informed decisions about audience targeting, journey mapping, and experimentation.
• Additionally, you will collaborate with cross-functional teams and lead performance reviews to drive continuous improvement.
• Ownership and adaptability in prioritizing and leading projects to improve customer experience.
• Influence and communication skills to align cross-functional partners and make persuasive recommendations.
• Analytical judgment and confidence in working with cohort analysis, segmentation, experimentation, and customer economics.
• Ownership and adaptability. Strong prioritization and project leadership, a high bar for customer experience, and the ability to adjust direction as evidence and business needs change. You actively explore where AI and automation can improve the team’s work
• Influence and communication. The ability to align cross-functional partners, communicate trade-offs clearly, and make a persuasive recommendation to senior stakeholders. You bring structure to ambiguous problems and move work forward without relying on formal authority
• Analytical judgment. Confidence working with cohort analysis, segmentation, experimentation, and customer economics. You know how to distinguish correlation from causation and balance short-term conversion with durable customer value
• Strategic ownership. A track record of setting lifecycle priorities and leading programs that measurably improve retention, repeat purchasing, or LTV. You can explain the business problem, your choices, and the incremental impact of your work

Requirements

• Technical and channel fluency. Strong knowledge of email, SMS, push, and in-app CRM, plus hands-on experience with Braze or a comparable platform. You can translate a strategic idea into actionable journey, audience, data, and measurement requirements
• Relevant depth. 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer audiences

Experience designing automated or AI-assisted marketing workflows

• Mentoring teammates or leading complex cross-functional initiatives experience
• Experience with Tableau, Mixpanel, SQL, or other analytics tools

Pay

USD 145,000 - 154,000

Benefits

• This position offers a comprehensive benefits package, including health insurance, a 401(k) plan, unlimited paid vacation, and more.