Senior Manager of Performance Marketing

Join Evolve as the Senior Manager of Performance Marketing, where you'll take ownership of the paid acquisition program, including channel mix, budget, campaigns, creative strategy, and agency relationships. This is a hands-on role that requires deep expertise in Google Ads and Meta, as well as strong analytical skills. You'll be responsible for driving qualified leads and optimizing performance across various channels.

Responsibilities

• Ownership of Evolve's paid acquisition program, including channel mix, budget, campaigns, and creative strategy.
• Hands-on management of campaigns in platforms like Google Ads and Meta, including building audience strategy and designing tests.
• Launching new channels from zero to one, developing paid creative strategy, and partnering with analytics and sales on the full funnel.
• Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves

Requirements

• Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
• AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator
• Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
• Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies
• Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
• 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
• Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions

Pay

USD 160,000 - 190,000