Head of Digital Marketing

Responsibilities

• ● Build and execute a clear, measurable digital demand generation strategy aligned
• with company priorities and objectives, including bookings growth and platform
• adoption, and product launch success.
• ● Build and execute a compelling AEO and SEO strategy to amplify our point of view in

the market and drive inbound demand

• ● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,
• Affiliate, and other channels for enterprise audiences, including planning, forecasting,
• budget pacing, audience design, and performance management.
• ● Build and execute top-of-funnel account engagement programs (content, paid,
• nurture) that surface intent and engagement signals across target accounts, and
• establish clear criteria/thresholds for advancing accounts into the ABM program.
• ● Partner with the ABM lead to define account scoring and handoff criteria, ensuring a
• consistent flow of engaged, qualified accounts move from digital marketing into
• 1:1/1:few ABM plays.
• ● Partner closely with Sales, Product, and Customer Success to ensure marketing drives
• pipeline, product engagement, and retention via digital channels.
• ● Own the company website as a strategic growth asset, improving positioning, buyer
• journeys, conversion, and experimentation.
• ● Lead demand generation programs that support both new business acquisition and
• expansion opportunities.
• ● Build a content strategy that supports the full buyer journey, strengthens Firstup’s
• market position, and improves conversion at every stage.
• ● Establish a rigorous operating cadence around goals, investment decisions,
• performance insights, and optimization.
• ● Lead the team to
• ○ Develop lean and effective campaigns, partner marketing programs, and
• lifecycle marketing programs.
• ○ Optimize lead management, nurture flows, scoring, and tight alignment with
• Marketing Operations
• ○ Build and execute programs targeting top targets and advance them to ABM

targets

• ○ Drive scalable, targeted customer digital marketing programs that support
• upsell and renewal through lifecycle campaigns and tailored content.
• ○ Collaborate closely with Digital CS to deliver integrated, data-informed
• campaigns that reinforce value, accelerate adoption, and improve retention.
• ● Attract and retain high-performing talent
• ● Coach team members and lead with agility

Minimum Qualifications

• ● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
• ● 10+ years of experience in Digital Marketing, including at least 4+ years if leadership experience within a B2B SaaS organizations
• ● Deep expertise with modern marketing technology platforms, including Clay,

Demandbase, Marketo, and Qualified

• ● Proven success driving digital marketing programs, ideally with enterprise GTM models.
• ● A “player-coach” who enjoys being in the trenches and can develop strategy and execute without layers of support.
• ● Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth
• ● Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness
• ● Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership
• ● Must be able to thrive in a fast-paced environment and juggle multiple projects

Competencies

• ● Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a meaningful category to shape
• ● Able to establish influence and operate as a collaborative partner with peers across

Sales and Customer Orgs

• ● Results-oriented, relentlessly focused on pipeline, adoption, and ROI
• ● Experience supporting distributed workforces and go-to-market models across North

America and Europe

Firstup expects the base salary for this role to be between $200,000-220,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.