Director, GTM Enablement

Responsibilities

• You'll set the strategy and own the function. That means the ramp standard, the methodology, the coaching cadence, the content system, and the measurement that ties it all to revenue. You'll report to our Head of GTM AI Ops, work directly with sales leadership, and build the enablement team as we scale.
• Decide what great looks like at each ramp stage across our motions: firm, in-house, CAS, tax, audit. Sequence the work against revenue goals.
• Give frontline managers the tools to coach: call standards, deal review structure, scorecards, and a shared language for what good sounds like.
• Choose and run the systems: enablement platform, content library, conversation intelligence. Use agents and AI workflows where they make reps faster, and measure whether they do.

Requirements

• 8+ years in sales enablement or GTM roles at B2B software companies, including time building or running an enablement function.
• Experience managing and developing enablement practitioners, sales managers, or trainers.
• A point of view on sales methodology (MEDDICC, Command of the Message, Challenger, or equivalent) and proof you made one stick in the field.
• Comfort with sales performance data. You set priorities from numbers and field signal, not request volume.

What you'll be doing

We're looking for a Director of GTM Enablement to own how every Basis seller ramps, sells, and gets better. Enablement at Basis is not a training calendar. It is the system that turns a fast-changing product and a technical buyer into consistent execution across AE, BDR, channel, and customer-facing teams.

Own the ramp system

Define the standard a manager uses to call a new rep ready, progressing, or in trouble at day 30, 60, and 90. Make onboarding a program, not a week of shadowing.

Codify the playbook

Turn our best reps' discovery, demo, and objection handling into documented, teachable motions. Keep them current as the product ships.

Prove the impact

Tie enablement to ramp time, win rates, and rep productivity. Fund what works, cut what doesn't.

Build the team

• Hire and lead enablement managers and program builders as coverage expands across segments and products.
• Location: NYC, Flatiron office. In person, five days per week.

What you'll bring

Standing with sales leadership. You can push back on a VP of Sales and keep the relationship.

What we'd love to see

• Enablement for teams selling accounting or finance software into the office of the CFO.
• Founding-enablement experience: first dedicated hire or first leader at a high-growth company.
• Hands-on use of AI in enablement: agent-built content, call scoring, coaching at scale.
• A quota-carrying past. Former closers make credible coaches.

Faster ramp

New reps hit the readiness bar on the timeline you set, and managers trust the call.

One playbook

Reps run the same discovery and demo motions because yours won.

Managers who coach

Frontline leaders run the coaching cadences you designed instead of ad hoc feedback.

Visible impact

Leadership can see enablement's effect on win rate and productivity, beyond sessions delivered.

Benefits at Basis

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

Health & Wellness

Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.

Basis will cover 100% of your

• Wellhub Gold membership.
• Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!

Time off

Unlimited PTO + 12 paid company holidays.

In-Office Perks

Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

Financial Benefits

Pre-tax commuter benefits and 401(k) retirement plan

Team Culture

Monthly office activities and frequent optional team happy hours.

Parental Support

Access to Carrot Fertility and paid parental leave.