GTM Data and Systems Lead

Responsibilities

• You'll own the GTM data model and the systems that keep it accurate. That means designing the architecture, writing code, administering Salesforce, and fixing integrations when they break. RevOps owns the operating processes; you'll translate agreed business requirements into systems.
• You'll report to our Head of GTM AI Ops and work closely with Revenue Operations, Sales, Marketing, and Customer Success. You'll start as a hands-on senior individual contributor, with the opportunity to build and lead the GTM Data and Systems function over time.
• Build the semantic layer: shared definitions and calculation logic for pipeline, conversion, revenue, and customer health. Partner with RevOps and Finance on definitions, then deliver reporting people can trace to source records.
• Manage objects, fields, flows, permissions, and data quality. Own configuration, troubleshooting, user onboarding, and tested releases across the GTM stack.
• Build and maintain APIs, webhooks, and bidirectional syncs across Salesforce, Outreach, Gong, Clay, and other GTM tools. Define which system controls each field. Handle retries, duplicate events, conflicts, and recovery without overwriting valid data.
• Build sensors for customer activity and buying signals. Preserve identity, source, timing, and outcomes so teams can distinguish attempted activity from engagement and measure what moves accounts forward.
• Automate data-quality checks, sync monitoring, and investigation of broken workflows. Build agents that propose and implement tested improvements within approved permissions, with clear escalation for changes that need human judgment.

Requirements

• Experience owning GTM systems or data architecture at a growing B2B company, with systems you've built and maintained in production.
• Deep Salesforce administration skills, including relational modeling, flows, validation rules, permissions, and change management.
• Strong SQL and hands-on coding in Python or TypeScript/JavaScript. You can build and debug integrations beyond native connectors.
• Experience translating business questions into data models, metric definitions, and reporting that stays consistent across tools.
• Sound engineering judgment about testing, monitoring, access controls, and safe migrations. You can explain a trade-off and carry the work through to adoption.

Preferred

• Semantic layers, analytics engineering, or business ontologies used by both humans and AI systems.
• Agents or LLM workflows operating against business systems, with evaluations and controlled writes.
• Event-driven architecture, identity resolution, or reliable integrations across a complex GTM stack.
• Experience growing a technical function, mentoring builders, or supporting multiple products and revenue models.

What you'll be doing

We're looking for a GTM Data and Systems Lead to build the data foundation that our go-to-market organization runs on. As Basis grows across products and sales motions, you'll define how we represent customers, measure performance, and give agents the context to work effectively.

Build the GTM data model

Define accounts, people, opportunities, products, and their relationships across the customer lifecycle. Support multiple buying groups, sales motions, and expansion paths without losing history.

Give agents reliable context

Define the GTM ontology: business entities, relationships, and rules that explain what the data means. Make that context available through documented, permission-aware interfaces that people and agents can use.

Build for the next stage

• Own the technical roadmap with AI Ops and RevOps. Make build-versus-buy decisions, document the system, and develop the practices that a growing function can build on.
• Location: NYC, Flatiron office. In person, five days per week.

Trusted answers

Teams use shared definitions and can explain the numbers without rebuilding them in separate spreadsheets.

Dependable systems

Broken syncs and data drift are detected, investigated, and reconciled against their sources.

Useful agents

Agents complete approved work with traceable actions and clear escalation when context or permission is missing.

Room to grow

New products and GTM motions fit the model without repeated rebuilds.

Benefits at Basis

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

Health & Wellness

Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.

Basis will cover 100% of your

• Wellhub Gold membership.
• Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!

Time off

Unlimited PTO + 12 paid company holidays.

In-Office Perks

Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

Financial Benefits

Pre-tax commuter benefits and 401(k) retirement plan

Team Culture

Monthly office activities and frequent optional team happy hours.

Parental Support

Access to Carrot Fertility and paid parental leave.