Brand Marketing Manager

Responsibilities

• Develop and drive the go-to-market brand strategy for

Coins.ph

• ’s brand and
• products.

Build

• and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.
• Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
• Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams
• Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
• Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage
• Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships
• Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

What you'll do

What we expect from you

3-5+ years of experience in brand marketing

• Track record of spearheading brand launches and marketing campaigns that drove significant business results
• Demonstrated ability to build relationships with key stakeholders and influence at all levels

Formidable creative narrative and story-telling skills to position

• Coins.ph as a crypto and finance leader in Philippines and Southeast Asia
• ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
• Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact
• Project management, prioritization skills & ability to manage multiple projects at different stages of development
• A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Exceptional project & time management skills

• Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
• Ability to anticipate issues and resolve them based on sound business judgment
• Join the Coins Team Now!
• Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
• Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
• A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.