Manager- Copywriter

About the company

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising the joy of travel". We focus on the affordable segments of the market — economy to mid-market — to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities.

We operate through multiple brands catering to different sub-segments

• ● Itsy (₹1000–1500)
• ● Treebo and Treebo Premium (₹1500–3000)
• ● Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)
• We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties.
• We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms — and we are just getting started

About the role

At Treebo, we’re on the lookout for someone who thinks in ideas and then writes them. We’re looking for a Junior Copywriter who can take a brief, interrogate it, find the sharpest angle, and translate that into a compelling creative output. This role sits at the intersection of brand and performance, so the work needs to be both thoughtful and effective. If you naturally think beyond the obvious, stay aware of what’s happening in the industry, and care about how your words perform, you’ll do well here

Roles & Responsibilities

● Translate briefs into clear, insight-led copy across campaigns, landing pages, CRM,

app journeys, and brand communication

• ● Work on performance-driven assets that are built to convert
• ● Collaborate with designers and marketers to shape ideas
• ● Bring in relevant cultural, category, and industry context to keep the work fresh and competitive
• ● Balance brand voice with business goals across all outputs
• ● Iterate quickly based on feedback, data, and performance insight

What we are looking for

• 2–3 years of experience in copywriting/content (experience with performance marketing is important)
• ● A portfolio that demonstrates clarity of thought and problem-solving through copy
• ● Strong understanding of what drives engagement and conversion
• ● Ability to think in multiple directions before landing on the right one
• ● Awareness of advertising, digital trends, and evolving content formats
• ● Comfort working in a fast-paced, high-output environment
• ● Strong command over language, tone, and structure