Art Director, Social

• Mojang Studios is best known as the creators of Minecraft, but we’re also on a mission
• to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

About the Role

The Art Director, Social is a hands-on creative lead within Brand Marketing Creative, responsible for making, directing, and enabling social content that connects with Minecraft audiences. The role translates marketing priorities, audience insights, internet culture, and community moments into platform-native ideas designed to earn attention, encourage participation, and drive measurable results.

Combining strong visual craft with experience from gaming, creator, and meme culture, the Art Director takes work from concept through finished assets, while directing and coaching other contributors. The role balances fast, reactive content with polished campaign creative and extends social thinking into livestreams, and events. In partnership with Producers and Social teams, the Art Director owns creative direction and quality, while Producers own delivery workflows and coordination.

Key Responsibilities

Social Creative

Direction

:

Lead

concepts

and art

direction

from

brief

to

delivery

.

Develop

original

ideas

around

gameplay

,

launches

,

creators

and

cultural

moments,

tailored

to

each

platform

.

Hands-On

Content

Creation:

Create

finished

social assets

across

graphic

design, short-

form video

and motion

• .
• Use

gameplay

capture

and Minecraft assets

authentically

, from fast lo-fi content to polished

executions

.

Insight

and Performance:

Turn

audience

insights

,

platform

data and

cultural

signals

into

creative

choices

. Work with

Social and

Analytics

teams to

test variations

• ,
• evaluate

results

against

KPIs

and

apply

learnings

.

Cultural

and Community

Relevance

:

Bring a

deep

understanding

of

internet, gaming,

meme

and

creator

culture

• ,
• including

Minecraft's

communities. Spot

timely

opportunities

, and know

when

to

join

in and

when

to

protect

community trust.

Team

Enablement

and Creative Review:

Guide

internal

creatives

• ,
• agencies

and partners

with

clear

direction

and

actionable

feedback.

Build

practical templates and

references

that

help

the team

move

faster.

Direct

-to-Fan and Livestreaming:

Create

visual

identities

,

graphics

and social extensions for live and

creator

• -led programming
• ,

designed

for

participation and

sharing

across

channels

.

Events and Real-

Time

Content

:

Create

and

direct

social

content

for Minecraft LIVE,

launches

and community events, from

announcement

through

live

coverage

and

follow-up

• ,
• often

with

creators

• ,
• talent and

developers

.

Production

Partnership and Creative Innovation:

Work

with

Producers

• , Copy and Social teams to clarify asset needs
• ,
• resolve

feedback and

ensure

creative

readiness

.

Explore

new formats and AI-

enabled

tools

to speed

up

production

• ,
• while

keeping

human

judgment

and

accountability

for the final

work

.

What you'll need to succeed

3-5 years of experience as an Art Director, Senior Designer or similar, with a strong focus on social content.

A strong portfolio of social-first work, showing concepting, art direction and finished assets you made yourself across design, short-form video and motion.

Excellent visual craft and expert skills in Adobe Creative Suite (especially Photoshop, Illustrator, After Effects and Premiere Pro) or similar tools.

Experience

creating

content

for gaming,

creator

and internet

culture

, and an understanding

of

what

works

on

each

social

platform

.