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Affiliate & Creator Partnerships Lead

OnHires

Location: United States (Remote)

This is an opportunity to take ownership of creator partnerships from the ground up, building a scalable program that connects performance UGC, influencer collaborations, TikTok Shop affiliates and performance-driven creator partnerships with measurable business results.

You will report directly to the CEO. The role has no direct reports: you lead the program and the creator relationships, not a team.

We are looking for a hands-on professional who understands both the relationship-building and commercial sides of creator marketing.

About OnHires

Industry: DTC / E-commerce / Consumer Products

On behalf of our client, a growing US-based direct-to-consumer brand in the travel and everyday accessories space, we are looking for an experienced Affiliate & Creator Partnerships Lead to build and scale an in-house creator partnerships program.

The brand has reached an annual revenue run rate exceeding $10M and is now bringing key marketing functions in-house.

Responsibilities

Creator Acquisition & Partnerships

  • Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.
  • Build relationships with creators who align with the brand's audience, products, and commercial goals.
  • Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.
  • Develop repeat collaborations with high-performing creators.

TikTok Shop & Affiliate Growth

  • Recruit and activate TikTok Shop affiliates to drive product discovery and sales.
  • Monitor affiliate engagement, conversions, revenue, and creator-level performance.
  • Identify opportunities to improve affiliate activation, retention, and repeat sales.
  • Build a reliable network of commercially productive affiliate partners.

UGC Production & Campaign Management

  • Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments.
  • Coordinate product samples, content production schedules, deliverables, revisions, and approvals.
  • Ensure content meets creative requirements and is delivered on time.
  • Manage content usage permissions and coordinate asset handoffs to the marketing team.
  • Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency.
  • Identify top-performing creators and opportunities for repeat collaborations.
  • Use performance insights to improve creator selection, briefs, partnerships, and program investment.
  • Develop organized creator pipelines, reporting systems, and repeatable workflows.

Requirements

  • Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.
  • Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.
  • Experience managing performance-focused UGC creators and content production for paid advertising.
  • Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships.
  • Demonstrated ability to measure creator-level performance and translate results into actionable improvements.
  • Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.
  • Ability to build and manage organized creator pipelines and scalable partnership processes.
  • Strong communication, relationship management, analytical, and organizational skills.
  • A proactive, independent working style with the ability to take full ownership of a function.

Pay

  • Reports to: CEO (directly) · No direct reports
  • Compensation: 90,000–110,000 gross annually

Benefits

  • A growing network of qualified, activated, and productive creators.
  • Build from the ground up: Take ownership of an in-house creator partnerships function and shape its processes.
  • One of the first in-house marketing hires: The brand is moving key marketing functions in-house, and you will help set how this function works from day one.
  • Direct access to the CEO: Report directly to the founder and contribute to decisions shaping the creator partnerships function.
  • Build alongside a new marketing team: Join creative strategy, social media, and paid media specialists as the company develops its in-house marketing capabilities.
  • A brand entering its next phase: The company is preparing to launch a new luggage line alongside its backpack and accessories range.
  • Make a measurable impact: Connect creator relationships with content performance and e-commerce growth.
  • Remote opportunity: Work remotely from anywhere in the United States.

Employment Type: Full-time

Schedule: Full-time, 9 AM–5 PM EST

  • Strong affiliate engagement and measurable TikTok Shop sales contribution.
  • Consistent delivery of high-quality UGC assets for marketing campaigns.
  • Improved creator retention and repeat collaboration rates.
  • Clear performance reporting and data-driven partnership decisions.
  • A scalable, well-organized creator partnerships program.

Initial screening with OnHires

  • Interview with the CEO
  • Practical assessment
  • Assessment review with the CEO