Senior Content Writer

Content Writer is responsible for directly assisting the Team Lead in creating high-quality, search engine-optimized content. This role would see you create and research content related to online slots , online casinos, and gambling in general. E xperience and knowledge in this field is a strong asset. You should also have excellent grammar and editing skills and be familiar with SEO concepts such as keywording and meta data.

About sigmaworld

• SiGMA Play and SiGMA World Founded in Malta in 2014, SiGMA World is a global events and media organisation operating across gaming, emerging technology, digital health, and affiliate marketing.
• What started as an events company has grown into an international group with over 450 employees and offices across six countries.
• SiGMA Play is the Group's B2C affiliate and digital media division, connecting players with trusted providers.
• Through expert reviews, industry insights, guides, and game comparisons, SiGMA Play helps players make informed choices while promoting transparency, player protection, and responsible gaming.
• International exposure – Work with market leaders and senior industry stakeholders across SiGMA's global network.

Responsibilities

• Key Responsibilities: Content Creation & Optimization: Writing of website copy, including reviews, blog posts, commercial pages, guides, and other ad hoc content tasks.
• Conduct basic keyword research and competitor analysis.
• Implement on-page SEO techniques (e.g., keyword placement, meta descriptions, image optimization, suggest content layout changes).
• Research and gather information relevant to assigned topics.
• Assist in analyzing website traffic data and identifying areas for improvement.
• Monitor industry trends and competitor activities.
• Collaborate with SEO Content Team Leads to ensure content quality and consistency.
• Assist with content scheduling and publishing.
• Assist with content editing and providing feedback to junior writers.
• Contribute to team brainstorming sessions and content strategy discussions.
• Content Quality: Adherence to style guides and brand guidelines.
• Timely completion of assigned tasks.
• Delivery of up to 3k words per business day.
• Incorporation of basic SEO best practices in written content.
• Active participation in training sessions and workshops.
• Successful completion of assigned learning tasks.
• Active participation in team meetings and discussions.
• Willingness to learn and grow within the role.
• Positive and collaborative attitude.

Requirements

• Minimum 3 years’ experience in a content role within iGaming.
• Strong understanding of editorial principles and best practices.
• Experience using AI assisted writing tools.
• Excellent writing and editing skills
• Strong research and analytical skills
• Proficiency in Microsoft Office Suite Strong attention to detail and accuracy
• Excellent communication and interpersonal skills
• Eagerness to learn and grow within the field
• Why SIGMA Grow with us – Play an important role in SiGMA's continued expansion across markets and help strengthen our presence within the industry.

Benefits

• Demonstrated growth in SEO knowledge and skills.
• Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.
• Travel perks – Attend major gaming events, visit our international offices, and build relationships with industry leaders around the world.
• (T&Cs apply) Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.