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Growth Manager (CRM & Email) — Health&Wellness app

SKELAR

  • Our performance marketing brings a large stream of new people to Leaply. CRM is how we turn more of them into subscribers who stay with us.
  • You'll own CRM and the profit it brings, and work with our CMO on marketing strategy.

About SKELAR

Hi! We're

Leaply, a Health & Wellness app that makes healthy living possible on autopilot. Unlike other wellness apps, we're practice-driven: instead of another library of theory, we get people to do at least one simple practice every day (breathing, massage, a short exercise, a brain game with their kid) that actually makes them feel better. We launched in June 2024, reached positive unit economics in under two weeks, and now operate worldwide, with a 4.7 rating on the App Store and 4.4 on Trustpilot (20,000+ reviews).

At Leaply, we challenge traditional career paths: we value ownership over job titles, and impact over process. Now we're looking for a Growth Manager to own CRM at Leaply.

As the first person in this area, you will have a chance to grow it into a team and expand into SMS, remarketing and retention.

Responsibilities

  • Make CRM a predictable source of profit, with a strategy and roadmap you set yourself
  • Turn more leads into subscribers who stay, with communication personalized to each person's goals and behavior

Shape which markets, audiences and offers we grow

  • Own lifecycle messaging across email, push and in-app, and build the platform it runs on
  • Scale sending across markets while keeping inbox placement and compliance intact
  • Prove how much CRM adds to subscriptions and profit, with holdout tests

Requirements

  • 3+ years in email, CRM or growth marketing at a B2C company, ideally a subscription app
  • A result you can point to: a metric you moved yourself, and how you measured it
  • Analytical thinking: you can find where a funnel loses money and decide what to test first
  • Experience with A/B testing: design, control groups, sample size, significance
  • Comfort with data: Amplitude or similar, and SQL
  • You use AI tools daily in your work
  • B2+ English
  • Experience running campaigns in several languages and markets
  • Launched a push, in-app or SMS channel from scratch

Preferred

  • Hands-on experience with Braze, Customer.io, Iterable or a similar tool
  • Deliverability experience (SPF, DKIM, DMARC, domain warm-up)
  • Experience with web2app funnels (quiz → paywall → app)

Benefits

  • Direct work with the CPO and the CMO, both Leaply co-founders
  • Mentorship from an experienced team with multiple successful exits
  • Direct access to our product, marketing and payment data
  • Access to internal SKELAR communities across Marketing, Product, Analytics and Engineering
  • A meaningful mission: help people live healthier lives every day
  • You'll work next to a performance marketing team that brings in enough traffic to test an idea and read the result in days.
  • We use AI wherever we can. In CRM it covers writing, personalization and analysis that used to need a whole team, and you'll lead how we use it.
  • You report to the CPO, so what you learn about why people stay or leave goes straight into the product.