Digital Marketing Manager

Join our growing marketing team as a Digital Marketing Manager. In this role, you will create high-quality, engaging content on technical topics for various mediums, conduct thorough research, optimize content for SEO, and work closely with the PR team. You will also enjoy benefits such as stock options, commuter passes, paid time off, catered meals, and team outings.

Créer un contenu de haute qualité et engageant sur des sujets techniques pour divers supports, y compris les campagnes par e-mail, les articles de blog, le contenu du site Web, etc.

Responsibilities

• Effectuer des recherches approfondies sur des sujets liés à l'industrie pour garantir l'exactitude et la pertinence du contenu, et identifier les lacunes de contenu par le biais d'analyses concurrentielles.
• Travailler en étroite collaboration avec l'équipe de relations publiques pour soutenir les activités et initiatives de relations publiques, y compris la rédaction de communiqués de presse.
• Proficiency in crafting various types of content including long-form articles, short-form content, and promotional materials

Requirements

Strong understanding of SEO principles and best practices

• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Previous experience working with PR teams and related activities is highly desirable
• Ability to adapt writing style and tone to suit different audiences and platforms
• Experience in conducting competitive analysis and identifying content gaps
• Bachelor's degree in technical writing, creative writing, literature, English, or related field
• 3+ years experience as a Technical Content Writer or a similar role at B2B tech company

Preferred

• Experience using WordPress content management systems (CMS) and basic HTML/CSS is a plus