Performance Marketing Coordinator

Join Amplify, a leading education technology company, as a Performance Marketing Coordinator. In this role, you will support the Performance Marketing team by planning, executing, managing, and analyzing performance marketing initiatives. You will create and manage digital campaign assets, track and report performance, and contribute insights for campaign optimization. The ideal candidate is detail-oriented, self-motivated, and has a strong understanding of digital marketing tactics. Full benefits and opportunities for inspiration and growth are included.

USD 68,000 - 72,000

Responsibilities

• Plan, execute, manage, and support performance marketing initiatives that drive brand awareness, customer engagement, and lead generation.
• Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads, partnering with content marketers, field marketers, project managers, and designers.
• Track and report performance to drive continuous improvement, and measure the effectiveness of digital marketing efforts using attribution and analytics tools.

Requirements

• 1–3 years of proven experience in digital marketing, demand generation, or marketing campaign management
• Familiarity with digital marketing tactics, including email marketing, paid media, content marketing, AEO, and SEO
• Creativity and attention to detail, with the ability to think strategically and execute flawlessly
• Bachelor’s degree in marketing, communications and media, advertising, business, or another related field
• Strong problem-solving skills and the ability to adapt to changing circumstances
• An analytical mindset with a strong understanding of customer journeys, marketing funnels, and digital marketing KPIs, with the ability to interpret metrics to drive insights and optimizations
• Verifiable experience in marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce
• Strong project management and exceptional organizational skills, with the ability to juggle multiple priorities and deadlines
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external vendors
• Familiarity with project management tools such as Workfront, Asana, Trello, or Monday is a plus
• Strong knowledge of Google Workspace (Gmail, Slides, Sheets, Docs, Drive), including demonstrable experience working with data in Google Sheets