Loyalty & Customer Growth Manager

Join FARFETCH as a Loyalty & Customer Growth Manager. In this role, you will design and manage a comprehensive annual promotional and rewards calendar, oversee the go-to-market planning of promotions, work with customer analytics to define and refine customer segments, manage the annual budgeting and quarterly re-forecast process, and lead the ideation and cross-functional execution of optimization plans. You will benefit from a flexible working environment, medical and dental insurance, a 401K with company match, and access to various wellness programs.

Responsibilities

• Design and manage a comprehensive annual promotional and rewards calendar targeted at various customer segments.
• Oversee the entire go-to-market planning of promotions, from initial concept to execution across all channels.
• Work with customer analytics to define and refine customer segments, ensuring promotions are highly personalized and targeted.
• Experience managing promotions and rewards, preferably within a high volume retailer with strong e-commerce presence
• Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality

Requirements

• Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership
• Experience in a complex, cross-functional environment
• Experience of managing test and learn approaches
• Experience of management and developing individuals

Preferred

• Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred