B2B2C Marketing Manager (Global)

Join AMBOSS, a leading medical education platform, as a B2B2C Marketing Manager. In this role, you will be responsible for driving the adoption and engagement of our platform among institutional customers, including medical schools and hospitals. You will work closely with our B2B Sales/Regional teams and consumer marketing teams to create initiatives that resonate globally while feeling local to each campus and hospital. Your efforts will directly impact the usage of AMBOSS by students and physicians, ultimately improving patient care.

Own the end-user journey from “license granted” to “actively using AMBOSS,” including onboarding, activation, and ongoing engagement for students and physicians on institutional licenses.

Even if you don’t meet every single point in the job description, we still encourage you to apply. We’d love to hear from you!

Responsibilities

• Build and maintain automated CRM flows for onboarding, feature announcements, and re-engagement, tailored by audience (students vs. physicians) and institution type.
• Support institutional renewals by identifying low-usage accounts and running targeted engagement campaigns, in close coordination with Sales and Account/Regional Managers.
• Hands-on experience with CRM/marketing automation tools

Requirements

• Strong ownership and accountability in a fast-paced, cross-functional environment
• Data-driven decision-making, even with imperfect or limited data sets
• Detail-oriented ownership of content quality across CMS, CRM, and collateral
• 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing,
• Excellent stakeholder management across global/local and marketing/sales teams
• Proactive in spotting activation/usage gaps and proposing fixes, not just reporting metrics