Paid Media Manager

Join Zinc, a fast-growing B2B SaaS company, as a Paid Media Manager. In this hands-on role, you will be responsible for managing paid media campaigns across various channels, primarily LinkedIn, and driving lead generation, demand generation, and pipeline growth. You will own the paid social strategy, manage budgets, run A/B tests, identify emerging channels, and produce monthly reports. The ideal candidate will have 3+ years of hands-on paid social experience, strong analytical skills, and a track record of tying spend to pipeline and revenue.

About Zinc Work

GBP 45,000 - 55,000

Responsibilities

• Plan, build, launch, and optimize paid social campaigns, predominantly on LinkedIn, to drive lead generation and pipeline growth.
• Own the paid social strategy, manage budgets, pacing, and forecasting, and make data-led recommendations to improve performance and ROI.
• Run regular A/B tests across ad types, audiences, messaging, creative, and landing pages, guided by a structured testing roadmap.