Integrated Campaign Strategist

Join Dropbox as an Integrated Campaign Strategist, where you will architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions. You will turn business priorities, audience insight, and product positioning into a clear campaign strategy, and be the steward of how these campaigns show up in the market across owned, earned, and paid channels. This is a senior individual contributor role that requires strong market storytelling and measurable business impact.

Responsibilities

• Architect and orchestrate marketing campaigns for product launches and evergreen marketing motions.
• Translate business priorities, audience insight, and product positioning into a clear campaign strategy.
• Build and manage the integrated activation plan across owned, earned, and paid channels.
• Direct experience building out campaign strategy and accountable to the outcome (pipeline generation, revenue generation)
• Adaptability: Learn, adjust, and stay effective through change

Awareness: Understand yourself and others

• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience across multiple teams and touchpoints
• Experience orchestrating owned, earned, and paid programs and understanding the distinct role each plays in building awareness, consideration, demand, and customer growth

Connection: Communicate, collaborate, and build trust

• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
• Experience leading enterprise product launch campaigns and building evergreen motions for a multi product B2B portfolio

Requirements

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology
• Strong cross functional leadership and program judgment, including the ability to establish decision rights, navigate competing priorities, resolve dependencies, and influence without direct authority
• AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
• Judgment: Evaluate information and make decisions in complex situations
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance, communicate impact, and make optimization decisions
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post campaign learning
• Experience partnering closely with Corporate Communications, analyst relations, customer advocacy, or social teams to connect earned programs with owned and paid activation
• Experience marketing to complex enterprise buying groups across industries, company sizes, regions, or stages of maturity
• Familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms used to activate and measure integrated campaigns
• Experience using AI to accelerate research, briefing, content variation, synthesis, or analysis while retaining human ownership of strategy, judgment, and brand decisions
• Durable Skills:

Pay

USD 136,700 - 208,000