Senior Manager of Lifecycle Marketing

Join Dropbox as a Senior Manager of Lifecycle Marketing. In this role, you will own the lifecycle marketing strategy and roadmap, lead a team of lifecycle marketers, and build and manage a portfolio of lifecycle programs. You will partner with cross-functional teams, establish a strong experimentation and measurement approach, and build the operating model for lifecycle marketing. Enjoy benefits such as on-site fitness classes, commuter subsidies, medical coverage, a generous 401K plan, paid time off, and more.

• Own and execute Dropbox’s lifecycle marketing strategy and roadmap, focusing on onboarding, engagement, retention, monetization, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers, ensuring accountability for business outcomes and fostering a high-performance culture.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.

• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions
• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms

USD 161,300 - 245,500