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Group Manager - Programmatic

Dentsuaegis

Skills

Required

  • programmatic campaign management
  • DV360
  • DSPs
  • MMPs
  • analytics tools
  • Excel
  • PPT
  • attribution modelling

Preferred

  • optimize campaigns
  • ensure seamless campaign execution
  • Analyse campaign performance data

As a Senior Manager Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

About the Role: As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities

  • Lead a team of programmatic specialists, providing guidance and mentorship.
  • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
  • Own client communication and relationship management, ensuring clear and consistent updates.
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors.
  • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
  • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
  • Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
  • Analyse campaign performance data to identify trends and optimize strategies.
  • Ensure adherence to best practices and maintain high standards of quality.
  • Experience on Media Planning and Programmatic deals is must.
  • Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.
  • Responsible for large scale budget management, and forecasting.
  • Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.

Requirements

  • 5-8 years of experience in programmatic campaign management.
  • Proven experience managing and leading a team.
  • Expert-level knowledge of DV360 and experience with other DSPs.
  • Strong experience with MMPs and analytics tools.
  • Excellent client management and communication skills.
  • Proven ability to develop and execute strategic programmatic plans.
  • Strong analytical and problem-solving skills.
  • Strong Excel and PPT skills.
  • Expert knowledge of attribution modelling and it's effect on performance.

Location

Gurugram Brand: Amnet Time Type: Full time Contract Type: Permanent