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Copywriter

Dentsuaegis

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word.

About Dentsuaegis

  • They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.
  • Develops language and copy in short form and long form to establish the tonality of ideas.

Responsibilities

  • They can act as mentor to junior members of the team and encourage learning.
  • Key responsibilities: • Writes narratives, scripts and storyboards, annotations and treatments • Expresses ideas with clarity; on brand; on message and targeted to audience • Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity • Comprehends and understands brand continuity, brand guidelines and brand positioning • Creatively supports the effective use of technology and its applications to solve business problems • Contributes work to pitches • Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration • Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors • Executes creative concepts together with Art Director at the direction of the creative director

Location

Mumbai Brand: Iprospect Time Type: Full time

Contract Type

Permanent