Marketing Data & AI Analytics Specialist
- Toronto, Canada
- Mid Level
- Posted
Join our team as a Marketing Data & AI Analytics Specialist, where you will bridge traditional business intelligence with modern AI-driven workflows. In this hybrid role, you will analyze full-funnel marketing performance, implement AI tools, and streamline data processes. You will build and maintain interactive dashboards, write and optimize SQL queries, leverage generative AI workflows, analyze buyer journey touchpoints, and partner with various teams to ensure data accuracy. This position offers flexible work models, paid time off, health care benefits, and more.
Écrire, optimiser et exécuter des requêtes SQL complexes dans Redshift pour relier les données de performance web aux pipelines d'opportunités Salesforce.
Responsibilities
- Analyser la performance marketing à travers l'ensemble de l'entonnoir et mettre en œuvre des outils d'IA pour automatiser les processus de données.
- Construire et maintenir des tableaux de bord interactifs dans Tableau et/ou Looker Studio pour suivre la performance marketing.
Requirements
- Demonstrated experience incorporating LLMs and AI tools into data workflows (e.g., AI-assisted code generation, unstructured text processing, automated reporting via Python)
- Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position (PERMANENT RESIDENT/CITIZEN ONLY)
- Strong hands-on proficiency writing and optimizing complex SQL queries (Redshift, BigQuery, or Snowflake)
- Bachelor’s degree in Data Analytics, Business, Computer Science, Marketing, or a related quantitative field
- 2+ years of experience in marketing analytics, business intelligence, or marketing operations within B2B
Familiarity with marketing automation platforms (HubSpot)
- Basic understanding of tag management and data privacy compliance
- A proactive mindset with a passion for experimenting with emerging AI tools
Preferred
- Experience in enterprise B2B sales cycles or hybrid web/eCommerce environments
- Deep working knowledge of GA4, Google Tag Manager (GTM), Tableau or Looker Studio, and Salesforce CRM
