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Business Development Representative Manager

Strella

Our business development team is growing fast, and we’re looking for a BDR Manager to build the team and pipeline engine behind Strella’s next phase of growth.

About Strella

About Strella

Strella is reimagining market research with AI. Our platform conducts in-depth, AI-moderated interviews and transforms customer conversations into actionable insights in a fraction of the time of traditional research.

We’re building a new model for market research that combines the speed and scale of AI with the strategic expertise of world-class researchers. Our mission is to make high-quality customer understanding faster, more accessible, and more impactful for every business.

Company Highlights

  • Explosive Growth: We’ve more than quadrupled our annual recurring revenue over the past year, demonstrating strong demand for a fundamentally better way to conduct research.
  • Trusted by leading brands including J.Crew, Chobani, DraftKings, and to uncover customer insights and inform critical business decisions.
  • Raised capital from Bessemer Venture Partners to accelerate our mission of transforming the market research industry.
  • We’re bringing AI-native technology to a $100B+ global insights industry, replacing slow, expensive research processes with a faster, more scalable approach.
  • We’re expanding beyond software into a new model of full-service insights, combining AI-powered research with expert-led strategy. You’ll be among the earliest hires helping shape this offering.

Responsibilities

  • Reporting to the Head of Growth, you’ll lead and coach a team of driven BDRs who create pipeline through outbound, warm-signal follow-up, events, and relationship-building. You’ll partner closely with our AEs and Marketing to turn what’s working today into repeatable plays, and you’ll develop playbook as we scale.
  • Build your reps’ skills in cold calling, personalization, objection handling, multi-threading, and in-person networking at events
  • Run biweekly team cadences covering account prioritization, pipeline reviews, messaging, and conversion
  • Build a culture of ownership that values speed, quality, experimentation, and consistent execution

Build the playbook and systems

  • Design and run your plays, track what’s working and what isn’t, and scale the winners across the team
  • Create clear workflows for pre-event prep, on-site outreach, and post-event follow-up
  • Partner with Marketing and Sales to turn campaigns, content, and market moments into BDR-ready plays
  • Improve our routing, dashboards, sequencing, and AI-powered workflows so the team spends its time on the highest-leverage activities

Drive pipeline and collaborate across GTM

  • Be accountable for meetings booked and held, qualified pipeline, conversion rates, and which plays are working
  • Bring field learnings back to the founders, Sales, and Marketing to sharpen our messaging and GTM strategy
  • Help define how Strella shows up through conferences, executive outreach, and creative campaigns
  • You turn ambiguity into clear processes, dashboards, and team habits

Requirements

  • You love developing reps, and you’re still close enough to the work to rewrite a sequence, join a call, or rethink a strategy
  • You think in plays, signals, and value-driven reasons to reach out
  • You thrive in a startup where the motion is evolving in real time, and you are excited about building the plane as you fly it
  • You work well with Marketing, and Sales to align on priorities and raise the team’s ceiling
  • A track record of consistently hitting or exceeding quota as a BDR/SDR
  • Experience as a founding BDR/SDR or in BDR/SDR leadership
  • Experience building outbound processes and plays from scratch
  • Comfort running cold outbound, warm-signal follow-up, and event-driven pipeline motions
  • Fluency with CRM, sequencing, and AI-powered prospecting tools
  • Based in NYC and able to work from our office
  • Why Strella
  • Huge greenfield market and early traction with top logos
  • An AI-native product that customers rave about
  • Hybrid culture with high trust and low ego
  • Opportunities to travel to conferences and meet key customers

Preferred

  • You care about message quality, rep growth, and pipeline outcomes

Benefits

  • Massive impact: join early and help shape the company
  • Competitive salary, early equity, healthcare, flexible PTO, and a 401(k)