Partnership & Collaboration Manager

You will own brand partnerships and strategic collaborations with B2B communities, trade

Responsibilities

• associations, chambers of commerce, and media platforms for EPOS in Malaysia. Your focus
• is to build brand trust and visibility by turning these relationships into impactful events, media
• features, and community engagements. You will negotiate, manage the strategic alliances and
• co-marketing channels to drive business growth, and execute joint projects across internal and
• external teams.
• A partnership portfolio across F&B, retail, SME, chambers and media publishers.
• Quarterly and monthly targets for active partnerships and leads, qualified leads.
• Budget allocation across partners and sponsorships, including the decision to renew,
• scale or exit.
• The co-branded programme pipeline: member offers, workshops, flagship events.
• Digital campaigns execution and initiatives to reach target audience and scale
• effectively.
• Identify, approach and close brand partnerships with B2B communities, associations
• and industry bodies against agreed pipeline and activation targets.
• Prioritise partners with measurable commercial potential, not prestige alone. Test new
• partner types (for example F&B suppliers, CoSec, SME programmes) through
• structured pilots.
• Negotiate scope, deliverables, exclusivity and commercial terms. Work with Legal,
• Business Development and Finance on agreements.
• Own the relationship with association leadership and community organisers, and keep
• partnerships active well beyond launch.
• Design and deliver joint campaigns, member-exclusive offers, workshops and events
• that generate leads, not just goodwill.
• Secure speaking slots, panel seats, thought-leadership and earned media through
• partner platforms.
• Brief creative and content teams on co-branded collateral such as member offers,
• product sheets and event decks.• Work with the Paid, SEO, social and PR so partner content is amplified across owned
• and paid channels.
• Maintain a partnership dashboard and a monthly report covering active partners, leads,
• qualified leads, activations, cost per win and pipeline contribution.
• Run structured pilots on partner type, offer, format and channel. Document the
• learnings and use them to decide what to scale.
• Forecast spend and results, and report variance to plan every month.
• Support roadshows, association events and partner campaigns, and track the leads,
• wins and cost per win each one produces.
• Ensure every partnership and event carries a tracking method (unique referral code,
• form source) so it can be compared with paid media and other channels.
• support each other and are not double counted.
• Coordinate event vendors, agencies, KOLs and media partners
• Provide clear briefs and performance feedback.

Requirements

• Flag underperforming partnerships early, with a recommendation, not just a number.
• Align with the Performance & Demand Generation team so partner and paid activity
• Number of active partnerships and renewal rate.
• Qualified leads and merchants onboarded through partner channels.
• Cost per win by partner, and lead-to-won conversion rate.
• Share of partnership spend on proven partners vs pilots, and learnings documented
• from each pilot.
• Brand reach: speaking slots, earned media and share of voice through partners.
• Forecast accuracy on spend and results.
• 5+ years in partnerships, business development, community or B2B marketing, with 3+
• years closing and running partnerships with associations, chambers or B2B
• communities.
• Proven results measured in activated merchants or closed deals, not events held or
• logos signed.
• Experience in a lead-generation funnel where sales converts leads: B2B, SaaS, fintech,
• payments or SME products.
• A strong existing network across Malaysian SME and industry bodies, or the ability to
• engage fast.
• Commercial skill: able to negotiate a deal and tie it to a business outcome• Strong analytical skills: able to build your own analysis and explain it simply to
• management.
• Experience working closely with BD teams, and comfortable with senior stakeholders
• from association presidents to the C-suite.
• Fluent in English. Mandarin is a strong plus, and Malay is a plus.