Senior Director of Demand Generation

Icertis, a leading enterprise contract management platform, as the Senior Director of Demand Generation. In this role, you will be responsible for developing and executing a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer's journey. You will lead a high-performing global demand generation team, align efforts with sales priorities, and oversee multichannel integrated campaigns. The ideal candidate will have a proven track record in driving pipeline and revenue for enterprise SaaS, exceptional cross-functional collaboration skills, and a strong analytical mindset.

Responsibilities

• Develop and execute a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey.
• Lead, coach, and develop a high-performing global demand generation team, fostering a culture of accountability, experimentation, and operational excellence.
• Align demand generation efforts with Sales priorities and revenue targets, ensuring seamless collaboration with cross-functional go-to-market teams.
• The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals
• Strong understanding of Sales Development operations, outbound strategies, and Sales enablement

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets
• 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions
• Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams
• Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution.
• Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration)
• 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions
• Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement
• Expertise developing early stage campaigns that uncover pain points and build interest in solution categories
• Strong analytical mindset with evidence of data driven decision making

Preferred

• Proficiency with Marketo, Salesforce, and analytics/BI tools

Pay

USD 228,000 - 263,000