Demand Generation Manager

Join Loopio as a Demand Generation Manager, where you'll own campaign strategy for both account-based programs and broader pipeline-generating campaigns. You'll work closely with Sales, SDRs, RevOps, and Content, and be responsible for planning, executing, measuring, and optimizing campaigns. This role requires a strong understanding of funnel metrics, experience in B2B marketing, and proficiency with marketing automation and CRM platforms.

Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups

Responsibilities

• Concevoir et exécuter des programmes de marketing basés sur des comptes (ABM) ciblant des comptes stratégiques et d'entreprise.
• Collaborer avec les équipes de vente et de développement commercial pour élaborer des plans de compte, cartographier les comités d'achat et personnaliser les messages.
• Gérer et analyser les performances des campagnes et de l'entonnoir, en fournissant des informations et des recommandations exploitables à la direction.
• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models

Requirements

• 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
• An analytical mindset, with the ability to translate data into actionable campaign optimizations
• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
• Strong written and verbal communication skills, and comfort presenting results to leadership
• Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Preferred

• Experience in a B2B SaaS or tech company is an asset
• Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset