Manager, Journey Analytics

• The Crown Is Yours As a Manager, Journey Analytics, you’ll lead a team focused on understanding how customers engage with DraftKings across all of our platforms, services, and experiences.
• Your leadership will help define how we understand customer behavior and deliver more connected experiences across the full DraftKings ecosystem.

About DraftKings

• At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas.
• It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities.
• Our teams are energized by innovation and readily embrace emerging technology.
• We’re not waiting for the future to arrive.
• We’re shaping it, one bold step at a time.
• To those who see AI as a driver of progress, come build the future together.

Responsibilities

• You’ll shape the team’s analytical strategy, uncover connections across the customer journey, and turn complex data into insights that drive meaningful improvements to the player experience.
• Working closely with cross-functional teams, you’ll establish measurement frameworks, identify opportunities to strengthen engagement, and influence decisions that extend beyond individual business verticals.
• What you’ll do Lead the Journey Intelligence Team’s analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
• Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
• Design and evaluate experiments to measure the impact of changes to the product, promotions, and communications experiences, translating findings into actionable next-steps.
• Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
• Influences business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.

Requirements

• At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results.
• At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
• Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams.
• Familiarity with Python and predictive modeling is a plus.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results.
• Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
• Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions.
• A customer-focused, analytical mindset with the ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives. #LI-SG2 Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston.

Pay

• The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable.
• Our ranges are determined by role, level, and location.
• The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.