Senior Copywriter (Member Activation)

Join Lantern, a company dedicated to reducing medical spend by connecting members with the right specialty care centers. As a Senior Copywriter, you will focus on short-form, conversion-driven copy across various channels, including email, SMS, direct mail, and digital ads. You will design and run structured tests, build workflows, and partner with other teams to create repeatable templates. This role offers a chance to make a significant impact on the company's growth and success.

Responsibilities

• Rediger et court texte de conversion pour des courriers directs, des e-mails, des SMS, des publicités numériques et des scripts d'appel sortant.
• Concevoir et exécuter des tests structurés (A/B et multivariés) sur les messages, les offres et les créations, avec une hypothèse claire et un indicateur défini pour chaque test.
• Collaborer avec les équipes Produit, Analyse et Expérience Membre pour transformer les modèles de copie éprouvés en modèles répétables et configurables.
• Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line
• Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result

Requirements

• Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster
• Want to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on

Strong Candidates will

• Rather ship a testable hypothesis than defend a favorite line — comfortable being wrong in public and letting the data pick the winner
• A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples
• Come from a direct-response or growth marketing background, not corporate communications or PR
• Have written short-form, conversion-focused copy (email, SMS, direct mail, digital ads) that had to convert — not long-form articles, blog posts, or internal communications
• Nice to have: familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs
• Nice to have: experience writing for contact-center scripts

Preferred

• Nice to have: experience writing for healthcare, insurance, benefits, or another regulated consumer category

Pay

USD 95,000 - 130,000