Senior Analyst (Marketing Analytics)

Point, a fast-growing financial technology company, as a Senior Analyst in Marketing Analytics. In this role, you will work closely with channel owners to support measurement and reporting across various paid media channels. You will be responsible for building and maintaining dashboards, writing and updating SQL queries, and ensuring the accuracy and reliability of our measurement infrastructure. Additionally, you will contribute to ongoing attribution, incrementality, and forecasting work.

Responsibilities

• Assurer la surveillance régulière des performances et générer des insights pour optimiser les campagnes de marketing numérique.
• Construire et maintenir des tableaux de bord de performance dans Sigma, fournissant une vue claire et fiable de l'activité des médias payants.
• Écrire, mettre à jour et maintenir des requêtes SQL et des modèles dbt pour soutenir les besoins de reporting et d'analyse.

Requirements

• This role is well-suited for someone who can work independently and is proactive
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
• 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance
• Comfortable using AI tools as part of your day-to-day workflow
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC

Preferred

• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus

Pay

USD 109,700 - 156,450

Benefits

• This position offers a competitive salary, unlimited vacation policy, and various benefits including health insurance, family-friendly policies, and work-from-home stipends.