Creative Strategist (Brand Partnerships)

Join Substack's Brand Partnership team as a Creative Strategist. In this founding role, you'll craft creative, culture-defining ideas that resonate with brands and feel native to Substack. You'll match brands with the right creators and publications, manage campaigns from idea through execution, and oversee campaign reporting and metrics. This is a remote position with comprehensive benefits, including health care, parental leave, flexible vacation, and stipends for phone and internet costs.

Transform a brand's goal into a campaign idea, identify suitable publishers, and oversee the campaign from pitch to execution.

Responsibilities

• Craft creative, culture-defining ideas that align with the brand and feel native to Substack, rather than an ad bolted onto someone's content.
• Manage campaign reporting and metrics, and provide feedback to improve future campaigns based on performance.
• Sharp project management and attention to detail to ensure no balls are dropped and execution is tight
• A feel for the brand RFP process and for writing proposals that win

Requirements

• Strong writing, and the organization to run several campaigns at once without dropping the details
• The range to hold a creative conversation with a CMO and a practical one with a creator, sometimes on the same day
• Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
• 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
• A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators, social and/or publishers

Preferred

• Familiarity with how creator brand deals are structured and contracted is a plus

Pay

USD 130,000 - 170,000