Product Marketing Manager

Join our team as a Product Marketing Manager, where you'll be responsible for defining and executing the go-to-market strategy for our products. You'll work closely with cross-functional teams, including product, design, sales, and demand generation, to drive adoption and engagement. The ideal candidate will have 5+ years of experience in product marketing, growth, or developer marketing for a technical or enterprise audience, and a strong interest in AI-powered products.

Responsibilities

• Lead the development and execution of go-to-market strategies for product launches and feature releases, ensuring alignment with target audiences and market needs.
• Define and articulate product positioning, messaging, and differentiation across various segments, from solo sign-ups to enterprise buyers.
• Build and implement a measurement framework to track the success of marketing initiatives, using data to inform decisions and drive continuous improvement.
• A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes
• Able to build cross-functional trust and manage senior stakeholders without formal authority
• Biased toward shipping and iterating quickly over long planning cycles
• Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief
• Strong cross-functional collaboration, prioritization, and program management
• Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot) to drive decisions
• An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast
• You use gen AI tools daily and ship content with them. You're in every new model the week it drops

Requirements

• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience

Experience owning end-to-end product launches and marketing campaigns

• A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it
• Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive
• Background in, or strong interest in, AI-powered products
• Experience with A/B testing and customer research methodologies
• A track record of leading successful product launches across multiple markets or segments
• Experience working in matrixed, cross-functional organizations

Preferred

• Familiarity with product analytics, CRM, and marketing automation platforms

Benefits

• You get energy from building from scratch, and have a hacker mentality