Creative Strategist

Join our team as a Creative Strategist, where you'll lead creative strategy for a portfolio of fast-growing D2C brands. You'll be responsible for driving ideation, scripting, briefing, and analysis from end to end, and developing, testing, and scaling high-performing creative that delivers measurable results across Meta and TikTok. You'll work closely with designers, producers, media buyers, and account managers to ensure creative output is strategically sound, performance-driven, and executed to a high standard.

You care about performance over vanity metrics

GBP 45,000 - 52,000

About Soar With Us

You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach

You’re strategic, but also hands-on and execution-focused

You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further

Responsibilities

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok, driving ideation, scripting, briefing, and analysis from end to end.
• Turn creative performance data into clear insights, recommendations, and testing opportunities, leading concepting, scripting, and briefing for UGC and paid social assets.
• Collaborate closely with account managers to ensure alignment between strategy, delivery, and client goals, and stay ahead of trends, hooks, formats, and platform updates to inform creative direction.
• Excellent written communication and briefing skills
• A proactive, ownership-driven mindset
• Strong understanding of Meta and TikTok ad ecosystems

Requirements

• Proven ability to analyse performance data and translate it into creative decisions
• 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus)
• The ability to manage multiple clients and priorities effectively
• A strong interest in buyer psychology, storytelling and conversion-driven content
• You take ownership and accountability for results
• You’re motivated to grow into a leading creative strategist
• You thrive in a fast-paced, high-performance environment
• You’re collaborative and communicate clearly with cross-functional teams