Paid Search Manager

Join our team as a Paid Search Manager, where you'll drive profitable new customer growth for our DTC clients. You'll own the Google Ads strategy and delivery for a portfolio of challenger DTC brands, managing monthly budgets of £15k to £150k per client. You'll work closely with each client's Growth Strategist and have significant opportunity to help shape the department as it grows.

About Soar With Us

A proven track record managing Google Ads for DTC e-commerce brands, with hands-on experience of non-brand Search, Shopping and Performance Max

Responsibilities

• Own the Google Ads acquisition strategy for clients, building and scaling campaigns around profitable new customer growth.
• Translate client growth goals into clear account plans, budget recommendations, and prioritized tests, scaling when the evidence supports it.
• Lead strategic conversations about performance, growth opportunities, and where to invest next, building trust with clients.
• Experience managing budgets comparable to £15k to £150k per month, balancing growth ambitions with acquisition efficiency and profitability
• Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions, with a clear understanding of their limitations
• A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business
• Experience working across paid social, creative and conversion teams, managing multiple accounts and keeping priorities, delivery and communication organised
• Specific examples of non-brand and PMax strategies that delivered incremental new customer growth — you can explain your hypothesis, what you changed, how you measured it, and the commercial result
• Experience leading client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance
• A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant
• A low-ego approach — challenging assumptions constructively and welcoming input from the Growth Strategist and wider team
• Comfort leading the client conversation and doing the detailed account work that makes your recommendations credible

Requirements

• Full ownership of outcomes — raising problems early, bringing a recommendation and following through
• Genuine curiosity about DTC growth, and the habit of turning what you learn into better decisions for clients