SEO & Generative Engine Optimization Manager

Join Shine, a leading European fintech unicorn, as the SEO & Generative Engine Optimization (GEO) Manager. In this role, you will own and drive the SEO and GEO strategy across multiple business units, conduct keyword and topic research, optimize content for traditional and AI-powered search engines, and monitor organic performance. You will work closely with various marketing teams and have the opportunity to make a significant impact on the company's growth.

About Shine

Define and maintain content and topic strategies based on search demand, business priorities and emerging AI search behaviours.

Responsibilities

• Own and drive the SEO & GEO strategy across Financing, Invoicing, Small Business and CPA, identifying opportunities to grow organic visibility, qualified traffic and business impact.
• Conduct keyword, search intent and topic research to identify audience needs, content opportunities and competitive gaps for each Business Unit.