jobapplier

Paid Media Strategist (The Points Guy)

Red Ventures

Skills

Required

  • performance marketing
  • growth economics
  • executing paid search campaigns
  • Excel
  • SQL
  • data visualization tools
  • Databricks
  • data transformation platforms
  • Fivetran

Preferred

  • Meta Ads

Join The Points Guy as a Paid Media Strategist, where you'll drive customer acquisition and optimize paid media campaigns. You'll analyze performance data, communicate insights to stakeholders, and collaborate cross-functionally to enhance the user journey. Enjoy a hybrid work schedule, flexible PTO, and a supportive company culture.

About Red Ventures

  • Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space
  • Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy

Responsibilities

  • Gérer et optimiser les campagnes de médias payants pour stimuler l'acquisition de clients et améliorer les performances du tunnel de conversion.
  • Analyser en continu les données de performance, en faisant ressortir des recommandations exploitables pour améliorer l'efficacité et la rentabilité des campagnes.
  • Collaborer de manière transversale avec d'autres équipes commerciales pour optimiser le parcours utilisateur de bout en bout, de l'impression à la conversion.
  • Experience with additional paid media platforms such as Meta Ads is a plus

Requirements

  • Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
  • Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve
  • 2-3 years of demonstrated experience executing paid search campaigns managing performance for complex acquisition programs. Significant experience with always-on programs preferred
  • Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus
  • Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders
  • Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps

Pay

USD 100,000 - 120,000