Senior Content Marketing Manager

Norm, a leading company in AI and legal technology, as a Senior Content Marketing Manager. In this role, you will create high-impact content that builds our brand and helps clients understand the value of our products and services. You will work directly with executives and subject-matter experts to develop compelling thought leadership and marketing materials. Your responsibilities will include shaping content from initial concept to distribution, leading the editorial strategy, managing the editorial process, and measuring content performance. This is a unique opportunity to make a significant impact in a fast-paced and evolving environment.

This role requires an exceptional writer, editor, and strategic thinker who can translate complex topics into clear, persuasive narratives for sophisticated audiences

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with Norm's business priorities and target audiences.
• Collaborate with executives and subject-matter experts to create high-impact content, including thought leadership, reports, articles, and marketing materials.
• Lead the editorial process from concept through publication, ensuring content reflects Norm's positioning, voice, and strategic priorities.

Requirements

• Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
• Ability to balance strategic thinking with hands-on execution, moving fluidly from a broad idea to a polished final product
• Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
• Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment
• Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
• A track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
• Strong editorial judgment and the ability to identify the ideas, arguments, and stories most likely to resonate with an audience
• Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
• 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Experience creating research-driven reports, executive thought leadership, or original editorial franchises
• Familiarity with content distribution, search, AEO, social media, email marketing, and audience development
• Experience directing designers, video producers, agencies, freelancers, or other creative contributors

Preferred

• Comfort engaging deeply with complex, technical, or highly regulated subject matter
• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Experience writing for legal, compliance, risk, technology, or C-suite audiences

Pay

USD 140,000 - 180,000