Integrated Marketing Manager

Norm, a leading legal technology company, as an Integrated Marketing Manager. In this role, you will design, orchestrate, scale, and measure integrated marketing campaigns that support our business priorities and drive demand, engagement, and revenue with our target clients. You will collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs.

Responsibilities

• Design and lead integrated marketing campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys.
• Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
• Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs.

Requirements

• This role requires a sophisticated understanding of marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle
• Have strong analytical skills and a data-driven approach to campaign optimization and attribution
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution
• Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
• Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• 3-5+ years of experience in demand generation, integrated marketing, or campaigns

Preferred

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Scaled integrated marketing programs across channels
• Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.)

Pay

USD 120,000 - 160,000

Benefits

• This position offers a competitive salary, equity, and a range of benefits including health insurance, 401(k) plan, and paid parental leave.