jobapplier

Campaign Manager

ContactMonkey

Skills

Required

  • Salesforce
  • HubSpot
  • B2B marketing
  • TOFU / CTR
  • running paid channels

Preferred

  • optimize campaign performance
  • demand generation best practices
  • AI
  • drafting campaign briefs
  • optimizing email copy

Join our Marketing team as a Campaign Manager, where you'll have the opportunity to shape our campaigns and drive significant growth. In this new role, you'll design, run, and iterate on campaigns that directly bring in pipeline from paid channels and collaborate with our SDR team. You'll report to the Director of Marketing and work with a lean, ambitious team. Key responsibilities include multi-channel campaign development, partnering with product marketing, translating intent data into action, owning campaign metrics, and optimizing the full-funnel conversion rates.

Comfortable using marketing automation tools (Hubspot), CRMs (Salesforce) and outbound tools (Salesloft)

You are excited by in-person collaboration and able to join us in our Toronto office 3 days a week

About ContactMonkey

  • You're proud of some of the high-converting marketing campaigns you've run in your career, and have quantifiable results to show for it
  • You're a marketer who knows that "growth" means more than just lead gen

Responsibilities

  • Lead the development and execution of multi-channel marketing campaigns to drive new opportunities and pipeline.
  • Collaborate with product marketing to ensure effective campaign messaging and positioning, and translate intent data into actionable strategies.
  • Own campaign opportunity, pipeline, and revenue metrics, and build a continuous test-and-learn motion to optimize campaign performance.
  • Deep understanding of demand generation best practices. You are experienced in launching and testing paid campaigns for B2B and you’ve had some exposure to working with sales on outbound campaigns
  • You bring AI literacy and have used it across previous roles, from drafting campaign briefs and optimizing email copy to interpreting performance data and generating ongoing insights

Requirements

  • You have 5+ years of B2B marketing experience and don’t need to Google terms like TOFU or CTR
  • You are a team player and able to confidently work cross-functionally with sales reps and GTM leadership
  • Experience running paid channels including Google and LinkedIn
  • You have the ability to work independently and be a self-starter with a desire to test new, out-of-the-box ideas
  • Experience in a high-growth or SaaS organization
  • Salesforce, Google Ads or HubSpot Certifications are a bonus