Principal Brand Designer

Join Snorkel, a leading AI company, as a Principal Brand Designer. In this senior individual-contributor role, you will own the evolution of Snorkel's brand identity, manage our design agency and contractors, and design high-visibility launches. You will also develop a distinctive visual language for technical content and partner with various teams to ensure brand consistency. This position offers a comprehensive benefits package, including health coverage, unlimited PTO, and generous parental leave.

Posséder l'identité de marque. Diriger la prochaine évolution de l'identité visuelle de Snorkel, y compris le système de logo, la typographie, la couleur, l'illustration, l'iconographie, la visualisation des données, le mouvement et la direction photographique.

Construire et gouverner le système de marque. Créer et maintenir des directives de marque, des bibliothèques Figma, des modèles et des artefacts de conception qui permettent au marketing, aux ventes, à la recherche et au recrutement de produire un travail conforme à la marque sans designer dans la boucle.

Gérer notre agence de design et les entrepreneurs. Brief, définir la direction créative, diriger les revues et posséder la qualité, la portée, les délais et le budget.

You're as comfortable redesigning a logo system as you are giving precise, actionable feedback

You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI

About Snorkel AI

You've shaped a brand

Comfort translating technical and research content into clear, compelling visuals

Responsibilities

• Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use
• Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight
• A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization
• Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading

Requirements

• You move fast, you own outcomes, and you raise the standard of everyone you work with
• You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving
• Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar
• 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company
• Hands-on use of generative AI tools in your design workflow
• Experience at an AI, developer tools, or research-driven company

Preferred

• Motion design, 3D, or creative coding skills

Pay

USD 225,000 - 280,000