Performance Marketing Associate

Join our team as a Performance Marketing Associate, where you will be responsible for driving our global paid acquisition strategies. You will manage day-to-day campaigns, budgets, and make data-driven decisions to optimize performance. This is an individual contributor role that requires a strategic and operational mindset, as well as strong analytical skills. You will work closely with the Analytics team and constantly test new hypotheses and tactics to unlock scalable growth.

About Formlabs

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display), managing budgets and making data-driven decisions.
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets, and allocate spend across markets, channels, and audiences.
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action, constantly testing new hypotheses and tactics.
• Solid grasp of attribution, experimentation, and conversion optimization
• Strong analytical chops—you use data to decide, measure, and prioritize
• Deep hands-on experience managing paid media budgets in Google shopping Ads
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Requirements

• 0-2 years in performance/growth marketing with a track record of measurable results managing large budgets
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
• Thrive in fast-moving, ambiguous environments with a high degree of ownership

Pay

USD 70,000 - 100,000