Senior GTM Strategy Manager

Join brightwheel, a leading education technology company, as a Senior GTM Strategy Manager. In this role, you will independently lead high-complexity, cross-functional go-to-market initiatives that drive acquisition, adoption, expansion, and retention across our Education products. You will own the strategy end-to-end, collaborate with various teams, and establish operating rhythms and metrics to improve accountability. This position requires a strong background in strategy, execution, and measurement, as well as experience in using AI to automate workflows.

Responsibilities

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel's Education products.
• Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.
• Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.
• Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function
• Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement
• Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation

Requirements

• Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result
• Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority
• Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption, expansion, or retention
• The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time
• A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it
• A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you

Preferred

• Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established

Pay

USD 171,000 - 209,000