Field Marketing Manager (EMEA)

Join Ema, an AI company, as a Field Marketing Manager based in London. You will be responsible for building and executing Ema's on-the-ground presence across the UK and Europe, covering industry events, tradeshows, executive dinners, and sponsored programs. You will work closely with various teams, manage event logistics, evaluate sponsorship opportunities, and track event performance. This role requires strong project management skills, cross-functional collaboration, and experience in field marketing or event marketing in the B2B SaaS or enterprise technology sector.

Construire et gérer la présence sur le terrain d'Ema au Royaume-Uni et en Europe, en couvrant les événements de l'industrie, les salons professionnels, les dîners exécutifs et les programmes sponsorisés.

Être le lien entre les équipes BDR, Sales, AI Strategy, Product Marketing et Design, en transformant les expériences en direct en pipeline qualifié.

Gérer l'ensemble des opérations sur site lors des événements, y compris la conception du stand, le personnel, la signalisation, les cadeaux, l'expédition, l'audiovisuel, la restauration et la logistique des intervenants.

We need someone who thrives in startup environments, moves fast, and doesn’t wait for permission to solve problems. If you’ve built field programs across more than one European market, know how to get scrappy when budgets are tight, and can run a booth in London one week and an executive dinner in Paris the next, we want to talk to you

High agency and an ownership mindset. As our first field marketer in Europe, you’ll see gaps and fill them without waiting to be asked

A roll-up-your-sleeves operator. You’re the person zip-tying cables to a booth at 6 AM, getting a pallet of swag through customs, and sending the recap email before the Eurostar pulls in

A working knowledge of the European event circuit and what each market expects, from London tech weeks to Paris and DACH industry shows

Travel up to 40% across the UK and Europe, with occasional trips to the US

Responsibilities

• Strong cross-functional collaboration skills. You partner naturally with Sales, BDRs, Product Marketing and executives, including colleagues eight hours behind you, without needing to be managed into it
• Comfort with ambiguity and fast-moving environments. Priorities shift, budgets change, events get added last minute, and you handle it. This is a fast growing Series B company. If you need a playbook handed to you, this isn’t the role
• Experience with HubSpot and marketing automation platforms to track attribution and ROI, and a practical grasp of GDPR as it applies to event data

Requirements

• Exceptional project management skills. You can juggle 5+ events in different countries and stages at once without dropping a ball. You live in spreadsheets, timelines and run-of-show docs
• Proficiency with AI tools (Claude, ChatGPT, etc.) to speed up day-to-day work, from drafting event briefs to analysing post-event data. We’re an AI company and we expect you to work like one
• Based in/near London, working hybrid from our London office

Preferred

• 5–7+ years of field marketing, event marketing or demand-gen experience in B2B SaaS or enterprise technology, with a track record of running events in the UK and at least one other European market. Startup experience is required. You’ve built programs, not just inherited them