jobapplier

CRM Specialist

MediBuddy

Skills

Required

  • segmentation
  • MoEngage
  • CleverTap
  • WebEngage
  • Salesforce
  • HubSpot
  • customer lifecycle management
  • personalization

Preferred

  • Manage end-to-end CRM execution
  • Email
  • SMS
  • Notifications
  • IVR

Responsibilities

  • ● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)
  • ● Ensure accuracy, consistency, and integrity of customer data.
  • ● Customize CRM workflows, dashboards, and reports to support business goals.
  • ● Collaborate with sales, marketing, and customer support teams to optimize CRM usage.
  • ● Analyze customer data to identify trends, insights, and opportunities for growth.
  • ● Support campaign execution, lead tracking, and customer segmentation.
  • ● Train internal teams on CRM best practices and new features.
  • ● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.
  • ● Monitor CRM performance and recommend continuous improvements.

Requirements

  • ● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.
  • ● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,
  • ● Braze, Salesforce, HubSpot, or similar.
  • ● Understanding of customer lifecycle management, segmentation, and personalization.
  • ● Strong analytical skills with experience using data to drive decisions