Programme Origination & Marketing Manager

Job Purpose The Programme Origination & Marketing Manager reports to the Head, Programme Origination and is responsible for the development and execution of commemorative coin, collectible, bullion and related product programmes.

Responsibilities

• The role is accountable for programme strategy and execution, product concept development, launch readiness, marketing communications, delivery governance, programme-level P&L management, KPI achievement and annual margin objectives .
• The Manager works closely with internal stakeholders and external agencies, vendors and business partners to deliver consistent brand positioning, effective product communications, integrated marketing campaigns and commercially aligned go-to-market initiatives.
• Programme Origination & Commercial Delivery Lead the planning, development and delivery of product programmes in support of commercial and business objectives.
• Manage programmes across scope, schedule, budget, quality, launch readiness, risk management and post-launch performance.
• Conduct market and customer research to identify trends, opportunities and commercially viable product concepts.
• Develop business cases and programme recommendations supported by relevant market, customer and commercial insights.
• Monitor programme performance and implement timely actions to manage risks, resolve delivery issues and address performance gaps.
• Drive achievement of agreed sales, margin, profitability and programme KPIs.
• Marketing & Brand Management Develop and execute integrated marketing and communications plans to support product launches and ongoing programmes.
• Develop product positioning, product stories, campaign briefs, sales enablement materials and channel communications.
• Coordinate marketing activities across retail, e-commerce, corporate sales and digital channels.
• Ensure consistent and effective brand messaging across customer touchpoints.
• Analyse marketing and programme performance to identify opportunities for optimisation and continuous improvement.
• Stakeholder, Team & Vendor Management Lead and coordinate cross-functional stakeholders across programme origination, marketing, sales, design, production and operations to achieve programme objectives.
• Manage external agencies, contractors, vendors and business partners against agreed scope, quality, cost, timelines and brand requirements.
• Provide direction, coaching and guidance to team members to support effective delivery and capability development.
• Build effective working relationships with internal and external stakeholders, including overseas vendors and suppliers supporting product development and delivery .
• Maintain accurate and timely programme documentation, performance reporting and management updates.
• Key Accountabilities Successful delivery of assigned programmes against agreed commercial, quality, budget and timeline objectives.
• Achievement and management of programme-level P&L, KPIs and annual margin objectives.
• Development of commercially viable and market-relevant product concepts.
• Effective execution of go-to-market, product marketing, brand communications and customer engagement initiatives.
• Effective leadership and coordination of internal teams and cross-functional stakeholders.
• Effective management of agencies, contractors, vendors and business partners.
• Accurate and timely programme reporting, documentation and management updates.
• Development of team capability and effective ways of working.
• Key Decisions & Dimensions Recommend programme concepts, business cases, programme priorities, timelines, resources, budgets and go-to-market approaches.
• Recommend and implement appropriate actions to manage programme risks, address delivery issues and improve commercial performance.
• Lead cross-functional programme delivery involving marketing, sales, design, production, operations and external partners.
• Manage assigned marketing resources and external agencies, contractors and vendors.
• Monitor programme-level P&L and agreed performance indicators, including sales, margin, customer engagement and delivery milestones.

Requirements

• & Experience Bachelor’s degree in Business, Marketing or a related discipline, or equivalent relevant professional experience .
• Relevant experience in commercial and marketing roles , such as product marketing, integrated marketing communications, product/programme development, business development or related commercial functions.
• Demonstrated experience in managing commercially focused programmes involving revenue, budgets, P&L, sales, margin and/or performance KPIs .
• Experience leading projects, teams and cross-functional stakeholders.
• Strong commercial and marketing acumen, with the ability to translate market and customer insights into commercially viable product and marketing initiatives.
• Strong programme and project management skills, including the ability to manage multiple priorities and deliver against agreed timelines and business objectives.
• Strong analytical capability and ability to interpret market, financial, sales and performance data to support business decisions.
• Good understanding of marketing strategy, brand communications, campaign execution, product positioning and customer engagement.
• Strong written and verbal communication, presentation, negotiation and stakeholder management skills.
• Ability to develop creative and market-relevant product concepts and translate them into clear customer propositions and marketing communications.
• Strong problem-solving and decision-making capabilities.
• Ability to provide leadership, direction and guidance to team members and cross-functional stakeholders.
• Ability to communicate effectively with relevant overseas vendors and suppliers.
• Proficiency in written and spoken Chinese is advantageous where required to communicate with China-based vendors and suppliers.

Preferred

• Experience managing external agencies, vendors, contractors or business partners.
• Experience working with overseas vendors or suppliers would be advantageous .