jobapplier

Creative Content Writer - B2B

iGATE Technology

Skills

Required

  • SEO
  • case studies
  • content distribution
  • AI

Preferred

  • enquiries
  • conversations

Responsibilities

  • Write and update wholesale website content, including landing pages, product category pages, partnership pages and other business-focused web copy.
  • Create press releases, case studies, SEO blogs, LinkedIn articles, newsletters, research documents, gated resources and email campaigns.
  • Develop original, custom-written content tailored to different buyer groups, markets, platforms and campaign objectives.
  • Plan and write content for LinkedIn company pages and leadership profiles, including posts, articles, carousels and thought leadership.
  • Improve LinkedIn organic visibility through relevant content, consistent publishing, content distribution and meaningful audience engagement.
  • Identify, build and nurture relevant B2B communities across LinkedIn, industry groups, forums and other professional platforms.
  • Create community-specific content, initiate discussions, respond to questions and moderate conversations in the brand’s voice.
  • Build relationships with customers, partners and industry professionals to support interviews, shared content and community participation.
  • Use community feedback and discussions to identify customer challenges, content opportunities and relevant business enquiries.
  • Research industry trends, competitors and market developments to create timely, credible content.
  • Gather information from internal teams and external stakeholders, and verify facts, statistics, quotations and sources before publication.
  • Prepare clear creative briefs for designers, covering messaging, visual concepts, branding and format requirements.
  • Apply SEO fundamentals and clear calls to action to improve website discoverability and support the buyer journey.
  • Maintain content calendars, coordinate approvals and manage delivery deadlines across departments.
  • Track website, LinkedIn and community performance, maintain accurate reporting data and recommend improvements based on results.

Requirements

  • 4–5 years of relevant B2B content writing experience, supported by a portfolio demonstrating creative and business-focused work.
  • Experience writing for wholesale or other B2B websites, with an understanding of retailers, distributors, gyms, clubs and business buyers.
  • Proven ability to write press releases, case studies, LinkedIn articles, blogs, campaigns and website copy.
  • Strong creative writing and copywriting skills, with the ability to develop fresh angles and adapt messaging to specific audiences.
  • Practical experience with LinkedIn content strategy, organic visibility, content distribution and audience engagement.
  • Hands-on experience in community building, professional relationship development and discussion management across relevant platforms.
  • Understanding of community audiences, platform guidelines and how to contribute useful content that encourages participation.
  • Strong research, interviewing, editing and proofreading skills.
  • Knowledge of SEO fundamentals, buyer journeys and content performance metrics.
  • Ability to track reach, impressions, engagement, follower and community growth, website traffic and relevant enquiries.
  • Strong reporting skills, including maintaining consistent data and turning findings into practical content decisions.
  • Familiarity with AI prompting for research, ideation and drafting, supported by original writing, fact-checking and editorial judgment.
  • Clear communication, coordination and creative briefing skills.
  • Strong decision-making, attention to detail and the ability to manage multiple deadlines.
  • Willingness to learn, take ownership and adapt based on feedback and results.

Benefits

  • ⛽Fuel Allowance
  • 🏥 Medical Insurance
  • 🍽 Free Lunch Facility (In-house)
  • 🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)
  • 💰 Participatory Fund
  • 💲 Market Competitive Salary
  • 💻 Learning & Challenging Work Environment
  • 👨‍💻 Amazing Work Culture
  • 🛫 Paid Time off
  • 👨‍👩‍👧‍👦 Group Life Insurance
  • ⏳ Maternity Leaves and many more